GREAT FOUNDERS SELL.

Personalised Training | Exclusive Discounts | Global Community

Sales are the lifeblood of your organisation.

Use proven go-to-market approaches from the world’s best sales people.

  • Get better investor terms

  • Avoid costly early hires

  • Support your founding AE

  • Stay close to your customers

Why should founders learn to sell?

Money is tight

Companies with more sales and commercial founders get better terms from investors. And those that stay leaner for longer, keep their burn rate low.

Even great products fail

You know your product inside out, but how clients get value from it is another thing entirely. Close the loop, stay close to client conversations and build a product you know people truly want.

Proven talent doesn’t usually join early

Top performers often want to leverage their abilities at businesses with great product-market fit with a proven sales record (where they can make bank). Are you going to attract the best right now?

Preparing for scale
starts now

If you have already hired a salesperson, or plan to soon, you can handover a proven process that allows your new hires to pick up the ball and run - and you can support them with your hard-won knowledge.

Proven methodologies,
built for founders

We leverage proven GTM approaches behind some of the biggest B2B IPOs in the last decade. We’ve stripped back the jargon to give you just what you need to get moving, with templates and
1:1s to help it stick.

Experts from the trenches

We have advised CEOs, CROs and VPs at every stage of growth but we are salespeople at heart. Dan, our Founder, is a former teacher and enterprise sales rep who has built award-winning training programmes, and closed deals
from seed to unicorn.

Flexible content

Our approach of Learn, Contextualise, Take Action means that you’ll get support to ensure key concepts make sense for you and your business, with a focus on getting to action ASAP.

A lifetime of community

You’ll grow close bonds with your cohort and graduate into a community of like-minded founders with access to exclusive training, events and discounts on approved GTM tech and services.

Why join the Founder Sales Club?

8-weeks of support,
a lifetime of community

THE PROGRAM

Our Approach

We cover a different topic each week, with the same rhythm:

  • Learn the key concepts
  • Contextualise for your business
  • Take action to update your approach
THE PROGRAM

Our Support

2-hours of live training with your cohort per week, with supplementary video content and 1:1s with your expert coach to ensure the training is landing.

THE PROGRAM

Your Commitment

2-hour live training session plus 3 hours to apply the learning per week, for 8-weeks.

What's covered in the programme?

The power of

meaning ‘therefore’ is a key pillar of our approach: Each session builds on the last, allowing you to develop your sales engine logically and step-by-step.

Week 1

What problems do we really solve for customers?

Transitioning to a customer-focused mindset away from a product-focused one.

Week 2

Who should we sell to?

What businesses are most likely to have the problems we solve? What traits make a great buyer?

Week 3

What should our messaging be?

What’s our unique opinion on the market and problem that will mean people want to meet us?

Week 4

How should we reach them?

What are the pros and cons of different outreach strategies? What does best practice look like?

Week 5

What systems should we have?

How do we make time for sales? What targets should we set? What data should we track?

Week 6

How should we start deals?

What should our first meeting and discovery look like? How should we prepare, execute and follow up?

Week 7

How should we run deals?

How can we de-risk deals to focus on those likely to close and stay aligned with our customers' priorities?

Week 8

How should we close deals?

How do we build business cases and proposals that demonstrate value for customers vs our competitors?

A community of ambitious founders driving growth through modern sales approaches.

Your Cohort

Once you’re enrolled, you’ll gain access to a community of your peers to support your journey through the 8-week programme and beyond.

Your Community

Gain access to a community of FSC alumni. Share questions, tips, challenges and successes well beyond your graduation as you grow together.

Your Offers

Get access to exclusive events with VCs, successful founders and experienced salespeople, as well as discounts on approved GTM tech and services.

See what our founders have to say.

"Dan’s training really helped my and my leadership team to focus in on what really mattered and what our buyers really care about. He supported in the development of what has become one of our key product offerings, often predicting potential roadblocks ahead of time - a vital help when aiming to scale at pace."

Suj Premachandran

Founder @ Digital Influx

"Dan is a fantastic 1:1 sales coach for founders and delivered engaging group sessions that led to real changes in the execution of a number of teams. He taught even seasoned entrepreneurs new approaches and ways of thinking."

Patrycja Maksymowicz

Chapter Director @ Startup Grind

"Dan provides excellent sales training for founders! He understood that founders are not sales people and have limited time and resource, yet still provided 100s of practical tips that help you save time and sell to customers who are actually going to buy from you. His advice can be implemented into your business straight away, no matter where you are on your start-up journey."

Phil Golding

Founder @ Supply Train

"Refreshingly insightful and simple advice that has been easy to implement - resulting in an immediate impact on our sales activities. The FSC programme was informative, focused, and effective."

Tom Barltop

Founder @ SuperFi

"Insightful, practical, and jam-packed. The Founder Sales Club sessions were amazing, thanks to Dan's exceptional delivery and invaluable 1:1 feedback. As someone new to B2B sales, the content and timing couldn't have been better. Highly recommend to anyone—11/10"

Janet Martin

Founder @ Our Time HQ

"One of the best educational experiences I've had as a founder. Packed with practical, hands-on information, Daniel's workshops make sales seem a genuinely exciting, creative, positively challenging learning curve that's actually fun to master."

Jane Fisher

Founder @ Imii

JOIN a FREE webinar to find out more

Upcoming Webinars

Pricing plan

Discounts are only available for early members. Apply now to avoid disappointment.

Why join now?

Momentum is everything

Hit revenue and investment goals on schedule. Quicker growth means better investors and better terms.

Fail fast or pivot

Not every startup makes it. Find out if there is a market willing to buy what you’re building.

Markets move fast

The best product doesn’t always win. You need to sell better and move quicker than competitors.

Demonstrate intent to VCs

You’ll be able to shout about all you’ve learned and show you’re serious about growth.

Limited Time Offer
Cohort Experience
£500 + VAT
Includes:
20 founders per cohort
8 weeks of live sales training
Weekly 2-hour sessions
1-year free community access
Access to exclusive events & discounts
Bring a co-founder or colleague for free
Apply now
Most Popular
Personalised Experience
£2,000 + VAT
Includes:
Everything in the Cohort Experience with one key difference:
Learn via tailored 1:1 sessions rather than in a cohort setting
Save time with support to complete the required work
Apply now
Most Popular
Sales Co-pilot Experience
£8,000 + VAT
Includes:
Everything in the Personalised Experience plus:
A year of monthly coaching 1:1s
Pipeline & deal reviews
Slide-deck & proposal support
Only 10 spaces available per year
Apply now
Accelerator | VC | White-label
Packages available
Please book a call to discuss your requirements.

See what our students have to say.

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Name Surname

Position, Company name

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Name Surname

Position, Company name

"Dan’s coaching and training really helped my and my leadership team to focus in on what really mattered and what our buyers really care about. He supported in the development of what has become one of our key product offerings, often predicting potential roadblocks ahead of time - a vital help when aiming to scale at pace."

Suj Premachandran

CEO @ Digital Influx

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Name Surname

Position, Company name

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Name Surname

Position, Company name

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Name Surname

Position, Company name

"Dan is a fantastic 1:1 sales coach for founders and delivered engaging group sessions that led to real changes in the execution of a number of teams. He taught even seasoned entrepreneurs new approaches and ways of thinking."

Patrycja Maksymowicz

Chapter Director @ Startup Grind

"In our first meeting alone, Dan really changed my perspective on the objectives we should be pursuing and how to achieve them. I would certainly recommend him to those looking to improve their SaaS sales motion."

Founder Coaching & Advisory

VP Product @ US Healthtech

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Name Surname

Position, Company name

See what our founders have to say.

"In our first meeting alone, Dan really changed my perspective on the objectives we should be pursuing and how to achieve them. I would certainly recommend him to those looking to improve their SaaS sales motion."

Founder Coaching & Advisory

VP Product @ US Healthtech

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company name

"Dan’s coaching and training really helped my and my leadership team to focus in on what really mattered and what our buyers really care about. He supported in the development of what has become one of our key product offerings, often predicting potential roadblocks ahead of time - a vital help when aiming to scale at pace."

Suj Premachandran

CEO @ Digital Influx

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company name

"Dan is a fantastic 1:1 sales coach for founders and delivered engaging group sessions that led to real changes in the execution of a number of teams. He taught even seasoned entrepreneurs new approaches and ways of thinking."

Patrycja Maksymowicz

Chapter Director @ Startup Grind

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

FAQs

Can I pick certain weeks to attend?

As each session links to content from previous weeks, it’s highly recommended you attend every session as you might find it difficult to get the value from later sessions. The cost is the same whether you attend all sessions or not but if you’d just like a 1:1 coaching session on one subject, please reach out to info@rampartgtm.com.

Why do I have to apply?

It’s important that we can definitely help you and that you’re committed to improving your approach to sales - we don’t want to waste your valuable time or money. Application forms allow us to ensure that founders are going to get the value from the programme and community, and that selling is enough of a priority that they’ll be able to commit to being successful on programme.

Can I bring a colleague?

Yes! Each founder can bring one other colleague along to the sessions and they can get the full benefit of the programme at no extra cost. Only founders can access the community, so sales colleague can join the programme but won’t have access to the founders-only community.

What types of founders do you support?

We’re able to support almost all founders, but we do have some exceptions where there might be better support available elsewhere:
- Founders who exclusively sell B2C (Business to Consumer)
- Founders who won’t be ready to start selling their product in the next 6 months
- Founders who aren’t committed to improving selling or don’t want to be involved in the GTM part of their business

What am I committing to?

2-hour live training session plus ~1 hour to apply the learning per week, for 8-weeks. You’re also committing to be a supportive and positive member of the community!

Do you offer payment plans or loans?

Unfortunately we're not able to offer these at the moment, but hope to in the future.

Do you offer discounts for accelerators/VCs?

Yes! Please book in a call here to discuss your requirements

Who will be my coach?

Dan, our Founder (LinkedIn), leads all virtual sessions and 1:1s. Some of our pre-recorded video content is presented by other expert colleagues. Dan is a former teacher and enterprise sales expert who has built award-winning training programmes, and closed deals from seed to unicorn. He has advised, coached and trained 100s of founders and salespeople and sits on the advisory board of a number of startups.

Join The Founder Sales Club

Join a webinar to find out more or apply to join now.